At Hyundai we don’t just design cars. We engineer ideas. Our concept cars give everyone at Hyundai the opportunity to explore, discover and think far beyond what’s possible today. Here are the latest visions of our automotive future, straight from the innovative minds at Hyundai.

Hyundai Santa Cruz Crossover Truck Concept

Hyundai revealed its innovative Santa Cruz Crossover Truck Concept at the 2015 North American International Auto Show in Detroit. This fresh concept reflects a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers.

The HYUNDAI HCD-14 Genesis Concept

Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, Hyundai unveiled its design direction for future premium vehicles with the Hyundai HCD-14 Genesis Concept at the 2013 North American International Auto Show.

“We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry,” said John Krafcik, president and CEO, Hyundai Motor America. “This success paves the way for a new generation of rear-wheel drive premium products. Hyundai HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.”

The HYUNDAI i-ioniq Concept

Hyundai has unveiled its latest European concept car, named i-oniq, at the 2012 Geneva Motor Show, showcasing new technology and design which present an impression of the company’s future thinking.

The 4,4 meters long Hyundai i-oniq is an electric sports hatchback with a range-extending petrol engine. Intended to convey the latest thinking from Hyundai’s designers and engineers, the i-oniq evolves the company’s fluidic sculpture form language and represents bold ‘New Possibilities’ with its futuristic powertrain.

The HYUNDAI HND-9 Concept

Hyundai Motor Co., the fastest-growing automaker by brand, staged a world-premiere of the Hyundai HND-9 Concept, its latest luxury sports coupe concept that illustrates the company’s future design direction, at the 2013 Seoul Motor Show.”HND-9 will give customers a glimpse of Hyundai’s future luxury sports coupe models,” said Suk-Geun Oh, head of Hyundai Design Center. “Representing an evolution of Hyundai’s ‘Fluidic Sculpture’ design philosophy, the rear-wheel drive sports coupe concept balances high performance with a sophisticated image.” The concept was unveiled at the 2013 Seoul Motor Show.

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